The layout is simple, but appealing. Its links are well organized and it's easy to find other places to subscribe to like RSS and Twitter. The pictures really make up the blog in my opinion, drawing the reader into the post (albeit in a mouthwatering, torturous way) and make me, who doesn't cook or bake often, really want to run to Pricechopper, grab ingredients, and give it a whirl. Once drawn in, the author is interesting to read. As much as I love seeing new recipes, I love learning about the author as well.
Back when I frequented twitter for more than just sidestepping international texting charges I remember how useful twitter was for being updated on new posts, although I also remember blocking it from SMS because it felt like it was too frequent and I stopped caring as much.
It caters to the community and keeps active with having links to blogs that the author reads, its Foodie BlogRoll, and the most recent post has the result of a recent cupcake challenge that had been issued to the watchers, which also provided links to the participants' blog/website if they wished.
The blog's tagline is "Inspiring Kitchen Confidence in Home Cooks" and I certainly think it's managed to accomplish that.
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